Shopping Bags

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We are all “Bagvertising.” Learn how to turn a shopping bag into your best marketing channel

Here is some exciting marketing news! A brilliant idea that emerged from the greatest minds of the best marketers out there. It’s called a Walking Billboard! Yes, you are not dreaming, it’s the year 2009 and the walking billboard is everywhere. What is it? Well, it’s you. It is you and it is your friends and you are after a busy day of shopping at the local mall or down Main Street - you are a Walking Billboard from the minute you’ve made your first purchase and leave a store with a shopping bag that proudly states the name of the business you’ve just walked out of. It has shiny logos and slogans that the business owner would like to see around the mall and the best thing is – it is the only time where the side that advertises receives money from the marketing medium – which as we mentioned before - is you. Well, alright this is not new. Bag marketing was out there for a long time, but recently we can see some interesting and fresh ideas that involve this type of direct marketing. First of all, it’s got a trendy new name – “bagvertising†and we are all bagvertisers almost every day whether we like it or not. Bagvertising is much cheaper than advertising on billboards, TV or radio and is actually pretty efficient because it functions as a mobile ad and people tend to take it home with them, which you can’t really say about billboards.

Bagvertising is more than just putting your business address on a plastic bag along with a smiley face and Have a Nice Day printed on it. Bagvertising is about boldness and innovation, it’s about thinking out of the bag. In order to be a successful bagvertiser, you should always be original. Don’t approach the bag if you can only perceive it as bag. This is one time that you should judge a bag by its cover. Most successful bagvertisers play on the handle theme and make the individual that carries the bag into a part of the campaign. What do I mean? A certain company that sells anti-nail-biting polish printed a face on the bag with the handle functioning as a mouth. There are teeth around the hole where you grip the bag and when you walk around with it in the street it seems like the mouth is biting your fingers. The campaign is simple of course – with this kind of visual only a minimal “nail biter?†print can do the trick.

In these days, you can even walk into a coffee shop, buy a latte and discover that you end up bagvertising a wholesale internet website. Some businesses that do not really invest in self publication will sometimes get bags for free if they are willing to publish other businesses. The bags are unavoidable. They come into your office, onto your desk and follow you home on the subway.

Don’t you think it’s your time to get creative and bagvertise? If you are a manufacturer or a business looking for custom bags, visit us at www.excellentpoly.com and find a wide variety of high quality, durable poly bags to choose from. No matter what your product or purpose, at http://www.excellentpolly.com you will always find superior poly bags that fit your needs.

About the Author

Mark Etinger is a business strategist at Ajax Union Marketing Ajax Union specializes in Business Development and Internet Marketing

Taking Train from Baltimore for Day Trip to New York, what do I do with my Shopping Bags?

We will be taking a train from Baltimore to Manhattan, spending the day, then taking the train back to Baltimore that night. Some of us plan on doing a lot of shopping and maybe going to a club later that night. If we go shopping, what could we do with our shopping bags since of course we aren't going to walk into a club or restaurant with them. Is there any place near Times Square where a person can rent a storage space or locker for one day? What are our other options? Thanks.

If you're traveling on Amtrak and have your ticket for the return trip, Amtrak will store your bags for you. You might, as someone else suggested, transfer your stuff into a closeable bag of some kind (duffel or other suitcase).

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