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Ford Offers Summer Sales Rebates

The Ford Motor Co. announced new incentives last Wednesday for the 2007 lineup. The automaker is also offering auto purchasers cash back on the just-launched 2008 Ford Taurus and Mercury Sable sedans.

The 2008 Ford Taurus was previously called the Five Hundred. Ford CEO Alan Mulally determined that Ford's strategy to redesignate new cars in the lineup with new names beginning with the letter F - as in Focus, Fusion, and Freestyle - was not a clever marketing move. The new F names were not as popular to be associated with Ford in the United States, and purchasers were confused by the name changes.

Mulally believed the Taurus had strong brand equity. Changes made to the new Taurus include enhanced Ford Hedman headers, newly styled front end, signature three-bar chrome grille, and the 263 hp 3.5 L Cyclone engine from the Edge.

The Mercury Sable, the Taurus sedan twin, was revived from the Mercury Montego. Changes to the new Sable include a new front end, 3.5 L Cyclone engine from the Edge, and the replacement of the continuously variable transmission (CVT).

The offers, available through the ninth of July, are part of Ford’s ‘Summer Drive’ sales event nationwide. According to the Dearborn-based company, the offers include zero-percent financing for 36 months on 2007 Ford, Mercury and Lincoln vehicles, or up to $2,500 cash back on select models; and an additional $2,007 cash on 2007 trucks and sport utility vehicles, excluding the Ford Edge, Freestyle and E-Series van, and the Lincoln MKX.

The automaker is also is putting money on the hood of 2008 models, including a $1,500 cash rebate on F-Series SuperDuty regular cab and super cab pickups or $1,000 on crew cab models. Additionally, Ford is offering $1,000 cash on 2008 Ford Escape and Mercury Mariner compact SUVs. That is a bit of a surprise because the redesigned vehicles have been available only a few months and are selling well. Ford's offer of $500 on the Taurus and Sable, launched in the previous week, is a semaphore that even the most recent vehicles often need discounts right out of the gate.

"They're not even at the dealerships yet, (but) $500 is a pretty nominal amount," said analyst Erich Merkle of IRN Inc. in Grand Rapids. "June is going to be a weak month for the industry as a whole, and Ford has really been much weaker than the industry on average."

Ford spokeswoman Jim Cain said that the moves are not unusual. "We've launched lots of vehicles with a cash incentive," he said. "Every year, you have model year end clearance, and the traditional time to begin is around the Fourth of July."

Aside from its summer offers, Ford is also backing auto industry’s aim to boost environment friendly lineups. Ford and the Chrysler Group, trying to reinforce their green credentials as pressure intensifies for them to manufacture more fuel-efficient vehicles, said last Wednesday that they had joined a group calling for mandatory reductions of greenhouse gas emissions.

The two domestic automakers joined the General Motors Corp. in the United States Climate Action Partnership - a group of large U.S. businesses and environmental groups. The group has called on Congress to establish a target for reducing carbon emissions and a national program to accelerate technology research, among other ideas.

"Now is the time for advancing a national approach to climate change where all of us - individuals, industry and government - take action toward reducing emissions of greenhouse gases," said Tom LaSorda, Chrysler Group's president and CEO.

Ford said that its decision to join is part of its commitment to reduce the country's reliance on foreign oil and reduce carbon emissions.

About the Author

Mike Bartley, 49, is a professional automotive journalist domiciled in Irvine, CA. He travels from one state to another to cover the hottest auto shows, racing events and automotive revelations. His penned compositions cover press releases, reviews, and suggestions. Where the auto action is, that’s exactly where you can find Mike.

head of household tax rebate?

will head of household (not married) 2 grand children i claim. will we get rebate. i notice its single, and married jointly

For the purposes of the rebate, head of household is treated as single.

Under the compromise bill passed by the Congress, you would be eligible to receive a rebate of up to $600 if you paid that much in Federal Income Tax. If you only paid $350 in taxes (less than the $600 rebate limit), you only get back $350. If you had earned income of at least $3000, you would get at least the minimum rebate of $300. If you qualify for a rebate, you would receive an extra $300 for each dependent child under 17.

While the rebate depends on your 2007 income, it is actually a rebate toward your 2008 taxes. According to the proposed plan, in 2008, taxes would be cut from 10 percent to zero percent on the first $6,000 dollars of taxable income for individual taxpayers.

It's like a one time tax cut for 2008, but you get the rebate now instead of waiting to file your 2008 taxes. Because this is an advance payment on your 2008 taxes, your refund next year could be more (or less!) depending on your 2008 income.

Use the link in the best answer source to the Yahoo! Answer below to compute your rebate.

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