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The Businessman's Guide to Catalog Printing

Does your business have a catalog? Are you planning on investing on catalog printing to up your sales? If you didn’t say yes to these questions and you are a businessman then you really need to read this article. Custom catalog printing for a business is an integral part in any sales campaign. Catalogs are a great way to bring in more business to your firm. It is a flexible sales and marketing tool perfect for a variety of industries and should be perfect for you as well. Below are the two major types of catalogs that are perfect for certain kinds of businesses. Look through and what type of catalog printing is perfect for you.

The Supplier’s catalog: The first type of catalog is the supplier’s catalog. This is for businesses who sell their products at wholesale prices to other shops or resellers. Like many other catalogs, it should have a list of what you are selling, their prices and if possible an image of the product. The difference with this catalog with the others is that it should also list special shipping details for the wholesale products. A supplier’s catalog should display information regarding ordering details, shipping schedules, packing arrangements and other topics relevant for a reseller.

In terms of design, a supplier’s catalog can be simple and utilitarian. Since the catalog’s target market are resellers, the important thing that you must prominently display are your prices, shipping details and special deals. You do not need to hire expert graphics designers to make artful representations of you products. Keep the design clean, neat, formal and straight to the point. If you must decorate your catalog, do it sparingly. What resellers really need is a good deal.

The Retailer’s catalog: The retailer’s catalog is something more people know about. Catalog printing for retail is a must for businesses that sell a variety of products. Images and product presentation are the focus for this kind of catalog. The goal here is to entice the potential customer in buying from your array of “amazing” products. Each product should have a flattering image of itself as well as the price in cash, and in several easy payment schemes if applicable. Shipping details should be printed sparingly unless this is a direct mail catalog, in which case shipping details are a must. Your special package deals and discounts should also be present in the catalog with your best products shown in the front cover.

Unlike the supplier’s catalog, you should invest in a great design for retail custom catalog printing. The target audience for a retailer’s catalog is your current and potential consumers. They are picky, and would usually match the best prices for the best looking product in your catalog. Because of this, retail catalogs usually have an intricate layout with the best products artfully displayed. Depending on your industry you can employ models parading your products as they are being used. For gadgets and other devices or machines, you can display product features and statistics to impress your customers. The bottom line here is to show your customers the best side of your products, so that you can impress them and ultimately make a sale.

Hopefully, this article has been informative for suppliers and retailer’s alike. Remember of course that these are just basic guidelines. You can experiment with different methods of catalog printing if you like. All that matters is that you understand the differences of both types, and exploit them for the betterment of your business.

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About the Author

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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